A brand that identifies with the philosophy of today’s generation. Cool and confident IDEE Eyewear sets the wearer apart from the crowd. IDEE Eyewear is a symbol of social acceptance while retaining a sheen of individualism. It has become a tribal totem, a cult of exclusiveness, a trendsetter. Unisex in appeal, it is classic in its feel and chic in its vibe. It carries in its soul the energy of the youth with the poise of the truly mature. It begins as eyewear, and evolves into a signature of rarity.